Insights, tips, and strategies to help your business succeed online.
Google AI Mode is live in New Zealand. Discover how New Zealand businesses can get cited in AI search, what the data shows about traffic, and the steps to take now.
Jason Poonia 
Audience Segments are forward-looking. Set them up today and you have eight weeks of diagnostics in two months. Skip it and that data does not exist.
Jason Poonia 
In 2026, brand recognition SEO matters more than rankings for New Zealand businesses. Learn the four signals AI models use to decide which brands to recommend.
Jason Poonia 
AI marketing agents are changing how New Zealand businesses run campaigns. Learn what agentic AI is, how it works in practice, and how to start using it in 2026.
Jason Poonia 
Short-form video marketing for New Zealand businesses in 2026. Platform comparisons, strategy tips, and production advice for TikTok, Reels, and YouTube Shorts.
Jason Poonia 
From audience liquidation to misnamed ads, here are the 10 expensive Meta ads mistakes we see most often in New Zealand business accounts, with a fix for each.
Jason Poonia 
Google AI Overviews cut organic CTRs from 1.76% to 0.61%, and paid CTRs from 19.7% to 6.34%. Here's what the 2026 data shows and how New Zealand businesses should respond.
Jason Poonia 
Google's biggest ad event landed on 20 May 2026. Here's the New Zealand-business take on AI Max, journey-aware bidding, total budgets, and the 37-month data limit.
Jason Poonia 
Google's Lighthouse now scores how AI-agent-ready your site is. Here's what the agentic browsing audit checks, and what New Zealand businesses should do about it.
Jason Poonia 
Google's March 2026 core update finished rolling out on 8 April. Here's the recovery pattern across New Zealand accounts, and what to do if traffic is still down.
Jason Poonia 
Meta has replaced Post Engagement with Interactions, redefined engaged-views and renamed the attribution model. Here's what changed and what to check now.
Jason Poonia 
The Meta ad auction runs in 200 milliseconds. Here is the four-step process, the equation that ranks every ad, and what Andromeda means for your targeting.
Jason Poonia Showing 73-84 of 233 posts
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