+ Website problems
Website not ranking on Google? Here's why, and what we do about it
When customers search for what you do, they should find you. We work out what is holding your site back, whether that is technical, content or authority, and fix it in order of impact.
How to tell you have this problem
A quick way to check is to search for your main service and your town in a private browser window.
- You don't appear on the first page for your main service in your area.
- Competitors with a thinner offering show up above you.
- Google Search Console shows few impressions, or pages marked as not indexed.
- Nearly all your enquiries come from paid ads or referrals, and they stop when the ads do.
- Organic traffic in your analytics is flat or falling year on year.
What causes it
No keyword focus. Pages written about the business rather than the words customers type into Google, so there is nothing clear for Google to match.
Technical barriers. Pages blocked from indexing, broken redirects, duplicate pages, or a slow mobile site that is harder to crawl and rank.
Thin content. One page trying to cover every service, or short pages that say little a customer couldn't find anywhere else.
Little authority. Few reputable sites link to or mention yours, so Google has less reason to trust it over an established competitor.
A neglected Google Business Profile. For local searches, an incomplete profile with few reviews keeps you out of the map results.
What it costs you
When you don't rank, every enquiry has to be paid for. Ads work, but the moment you stop paying, the leads stop too, and in competitive categories each click can be expensive.
Organic search works differently. A page that ranks keeps bringing in people who are actively looking for what you sell, month after month, with no cost per click. And the longer a competitor holds those positions, the more reviews, links and history they build, and the more work it takes to pass them.
How we fix it
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Step 1
Audit what Google sees
We crawl the site, check indexing in Search Console, and compare your pages with the ones that outrank you. This is where technical SEO problems show up.
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Step 2
Match each page to real searches
We research the terms your customers actually use, give each page one clear topic, and rewrite titles, headings and content through on-page SEO.
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Step 3
Build local and off-site authority
We tidy your Google Business Profile and directory listings with local SEO, and earn links from relevant NZ sites through link building.
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Step 4
Report on what moved
Monthly reporting shows rankings, organic traffic and the enquiries that came from search, so you can see what our SEO work is doing for the business.
What you can check yourself
- 1. Set up Google Search Console (it's free) and check the Pages report for anything marked as not indexed.
- 2. Give every page a unique title tag that says what the page offers and where, such as "Roof repairs in Hamilton".
- 3. Claim and complete your Google Business Profile: categories, service areas, hours and photos.
- 4. Ask your most recent happy customers for a Google review.
- 5. Fix broken links and pages that return a 404 error.
+ Case studies
Real results
Projects where we took on the same kind of problem. Each one links to the full case study.
What our clients say
Real reviews from the businesses we have built, ranked and run campaigns for.
“Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.”
We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support.
The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service!
Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support.
It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind.
“I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.”
I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard.
Most of all he actually gets the results he says he will.
Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure.
I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to.
“Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.”
Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result.
The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development.
I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies.
Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy.
They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future.
I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use.
It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough.
“We wanted to bring our idea for an app to life. He turned our ideas into reality.”
Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made.
Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager.
We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly.
Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running.
Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible.
Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed.
Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!!
Highly recommend to anyone looking to get their website done.
“They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.”
Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man.
From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent.
What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run.
The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background.
“He was really acting in our best interests and went beyond what we were expecting him to achieve.”
When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems.
Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side.
Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend.
“Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!”
Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend.
The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be!
We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified.
If you want to be in safe hands, choose Lucid!
“The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.”
Frequently asked questions
Straight answers to what people ask us about this. If yours isn't here, ask it below.
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Problems that often come with this one
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Losing to competitors online
Competitors show up first, look more credible, and win work that should be yours.
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No leads from your website
The site gets visitors, but the phone doesn't ring and the forms stay empty.
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Slow website
Pages take too long to load, and visitors leave before they see what you offer.
Find out what's keeping you off the first page.
Tell us about your site. We'll look at what is causing the problem and come back with a plain-English plan for fixing it. No obligation.
