Insights, tips, and strategies to help your business succeed online.
A platform-fit comparison for New Zealand and Australian wholesale brands weighing up Shopify Plus and BigCommerce: ERP integration, tiered pricing and bulk ordering.
Jason Poonia 
Realistic ROAS ranges for New Zealand Shopify stores on Meta and Google Shopping, and how to calculate the only ROAS number that actually matters: your break-even.
Jason Poonia 
Most Shopify stores are invisible to ChatGPT, Perplexity and Google AI Overviews. Why AI answer engines skip ecommerce sites, and what makes one citable.
Jason Poonia 
Getting visitors but not orders? A new Shopify theme won't fix it. Here's how to diagnose product pages, checkout friction, trust signals, mobile and speed.
Jason Poonia 
What a social media management retainer actually includes in New Zealand, how content, community management and reporting fit together, and how to read the pricing.
Jason Poonia 
What day-to-day Google Ads management actually involves, how to spot a genuinely good manager from a set-and-forget one, and what fees look like in New Zealand.
Jason Poonia 
A diagnostic for New Zealand Shopify stores stuck outside Google's first page: thin collections, manufacturer copy, missing schema and internal linking gaps.
Jason Poonia 
Threads has hit 450 million monthly users and gives New Zealand businesses the highest organic reach of any major platform right now. Here's how to capitalise.
Jason Poonia 
Discover why YouTube SEO in 2026 is essential for New Zealand businesses. YouTube now appears in 29.5% of Google AI Overviews, far ahead of any competitor platform.
Jason Poonia 
New data shows only 23% of Google searches reach any website in 2026. Learn what zero-click search means for New Zealand businesses and how to adapt your strategy.
Jason Poonia 
Search everywhere optimisation is the new SEO for New Zealand businesses. Learn how to get found on TikTok, YouTube, ChatGPT, voice, and beyond, not just Google.
Jason Poonia 
The sale playbook big e-commerce brands actually use: stock tiering, offer architecture, AOV ladders, creator tiers and paid search. Steal the method.
Jason Poonia Showing 61-72 of 233 posts
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