56 articles on Digital Marketing
Build a complete digital marketing strategy for your New Zealand business. Our articles cover multi-channel marketing, lead generation, email campaigns, social media, and how to measure ROI across all your online marketing efforts.
Audience Segments are forward-looking. Set them up today and you have eight weeks of diagnostics in two months. Skip it and that data does not exist.
Jason Poonia 
AI marketing agents are changing how New Zealand businesses run campaigns. Learn what agentic AI is, how it works in practice, and how to start using it in 2026.
Jason Poonia 
From audience liquidation to misnamed ads, here are the 10 expensive Meta ads mistakes we see most often in New Zealand business accounts, with a fix for each.
Jason Poonia 
Google's biggest ad event landed on 20 May 2026. Here's the New Zealand-business take on AI Max, journey-aware bidding, total budgets, and the 37-month data limit.
Jason Poonia 
Meta has replaced Post Engagement with Interactions, redefined engaged-views and renamed the attribution model. Here's what changed and what to check now.
Jason Poonia 
The Meta ad auction runs in 200 milliseconds. Here is the four-step process, the equation that ranks every ad, and what Andromeda means for your targeting.
Jason Poonia 
Meta rebuilt click-through attribution in March 2026. Here is what actually changed, why your reported numbers dropped 40-60%, and how to read the new reports.
Jason Poonia 
Connect the Meta Ads MCP to Claude or ChatGPT step by step, plus the fix for is_ads_mcp_enabled returning false, tested on a real client account.
Jason Poonia 
Realistic digital marketing budget guidelines for New Zealand small businesses. How to allocate spend across SEO, ads, and content in 2026.
Jason Poonia 
A New Zealand restaurant spent $10/day on Facebook Ads and drove a high volume of website visits at $0.46 each. Here's the exact strategy that made a small budget work.
Jason Poonia 
Full breakdown of the Facebook Ads strategy that generated a high volume of qualified car buyer leads at $16.02 each for a New Zealand dealership in 4 months.
Jason Poonia 
Most brands turn off ads on Cyber Monday. We kept going with a warm audience retargeting extension that added incremental revenue. Here's the playbook.
Jason Poonia Showing 25-36 of 56 posts
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