Insights, tips, and strategies to help your business succeed online.
A practical guide to local SEO for New Zealand businesses covering website structure, Google My Business, schema markup, and content localisation strategies.
Jason Poonia 
Learn A/B testing fundamentals, from choosing the right elements to test to analysing results and boosting your website conversion rates.
Jason Poonia 
Ten practical SEO tips that actually work, from mobile optimisation and content improvement to blogging, backlinks, and sitemap submission.
Jason Poonia 
A plain-English SEO guide for business owners who want to understand how ranking on Google actually works in 2026, written by the Lucid Media team.
Jason Poonia 
The sales funnels Lucid Media has actually built and run for New Zealand service businesses. Real client examples, real results, and which ones are not worth your time.
Jason Poonia 
How adding a single checkbox to an opt-in page generated a 16% revenue increase using pre-suasion psychology, with examples for New Zealand businesses.
Jason Poonia 
Case study showing how off-page SEO techniques like local backlinks, citations, and community engagement improved local search rankings.
Jason Poonia 
Why most businesses fail at marketing without a strategy, and how to build one that targets the right audience and drives measurable results.
Jason Poonia 
Complete guide to website design for New Zealand small businesses covering UX, SEO, mobile responsiveness, platform selection, and content strategy.
Jason Poonia 
Beginner's guide to e-commerce UX design covering navigation, checkout optimisation, product pages, responsive design, and secure payments.
Jason Poonia 
Step-by-step guide to using Google Ads for local search, covering account setup, keyword targeting, ad copy, extensions, and performance tracking.
Jason Poonia 
How-to guide for using user behaviour analysis tools like Google Analytics and Hotjar to identify conversion barriers and boost results.
Jason Poonia Showing 181-192 of 233 posts
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