SEO 24 Mar 2026
Anchor Text Ratios: The Safe Distribution for 2026
What percentage of your backlinks should be branded vs exact match? The safe anchor text ratio breakdown for 2026.
Jason Poonia Our Blog
Insights, tips, and strategies to help your business succeed online.
Jason Poonia 
SEO 24 Mar 2026
Why Branded Anchor Text Isn't Wasted Spend
Think branded anchors waste your link building budget? Here's why they're actually the most valuable links you can build.
Jason Poonia 
Digital Marketing 24 Mar 2026
How Much Should a New Zealand Business Spend on Digital Marketing?
Realistic digital marketing budget guidelines for New Zealand small businesses. How to allocate spend across SEO, ads, and content in 2026.
Jason Poonia 
SEO 24 Mar 2026
Exact Match Anchor Text: How Much Is Too Much?
Exact match anchor text can boost or destroy your rankings. Learn the safe threshold and how to avoid Google's Penguin penalty.
Jason Poonia 
CRO 24 Mar 2026
What is a Good Conversion Rate for a New Zealand Business Website?
New Zealand website conversion rate benchmarks by industry. Find out if your site is underperforming and what good looks like in 2026.
Jason Poonia 
SEO 24 Mar 2026
How to Audit Your Backlink Anchor Text Profile
Step-by-step guide to auditing your anchor text profile using Ahrefs, Moz, and Google Search Console. Spot red flags before Google does.
Jason Poonia 
SEO 24 Mar 2026
How to Brief a Link Building Provider (Template Included)
Stop getting burned by link builders. Use this template to brief your provider on anchor text, target pages, and quality standards.
Jason Poonia 
Web Design 24 Mar 2026
10 Signs Your New Zealand Business Website Needs a Redesign
Is your website costing you customers? 10 warning signs it needs a redesign, plus realistic New Zealand pricing for 2026.
Jason Poonia 
SEO 24 Mar 2026
What Is Anchor Text and Why Does It Matter for SEO?
Learn what anchor text is, the different types, and why it matters for your SEO strategy. A practical guide for New Zealand business owners.
Jason Poonia 
Digital Marketing 20 Mar 2026
How $10/Day on Facebook Ads Filled a Restaurant's Pipeline
A New Zealand restaurant spent $10/day on Facebook Ads and drove a high volume of website visits at $0.46 each. Here's the exact strategy that made a small budget work.
Jason Poonia 
Digital Marketing 20 Mar 2026
How We Built a Car Sales Lead Pipeline in 4 Months
Full breakdown of the Facebook Ads strategy that generated a high volume of qualified car buyer leads at $16.02 each for a New Zealand dealership in 4 months.
Jason Poonia 
Digital Marketing 20 Mar 2026
The BFCM Extension Strategy That Added Extra Revenue
Most brands turn off ads on Cyber Monday. We kept going with a warm audience retargeting extension that added incremental revenue. Here's the playbook.
Jason Poonia Showing 109-120 of 234 posts
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