A Facebook ads agency focused on enquiries, not likes

We run your Facebook advertising from start to finish: choosing who sees the ads, writing and designing them, building the form or page people land on, setting up tracking, and adjusting every week based on what produces enquiries. The part owners usually underestimate is the tracking. Without it you can see clicks and likes but not which ads brought in customers, so every decision is a guess. We set it up first, then report on leads and cost per lead, not reach.

There are two costs: the ad spend that goes to Facebook, and our management fee. For ad spend we recommend at least $1,000 per month so the system has enough data to learn, and $2,000 to $5,000 per month if you want to move faster. Our management fee is quoted after a free discovery call because it depends on how many campaigns and how much creative testing you need. What you get back varies a lot by industry: on our published case studies, one trades business paid $7.21 per qualified lead and a premium services business paid $39.72, because a lead worth thousands of dollars costs more to find than a cheap job.

They are when the offer is clear and the follow-up is fast. Facebook puts your business in front of people who were not searching for you, which makes it good for service businesses that want a steady flow of enquiries and weaker for businesses that only sell to people already looking. We would rather tell you that on the first call than take your money. If Google searches for what you sell already have plenty of volume, Google Ads may be the better first step.

It depends on whether your customers are already searching. Google Ads catches people who are looking for you right now, so it usually converts faster. Facebook ads create demand, reaching people before they search, and they cost less per lead for many local services. Plenty of our clients run both, with Google for people ready to buy and Facebook to keep the pipeline full. We cover the trade-offs in Google Ads vs Facebook Ads for NZ service businesses, and our Google Ads management page explains the other side.

Lead forms inside Facebook are quick to set up and usually give the lowest cost per lead, but the leads are often weaker because tapping a pre-filled form takes almost no effort. Sending people to your own website or a landing page costs more per lead and brings in people who meant it. We test both against what the leads actually become, not just what they cost. If your main goal is more bookings through your own website, we build the page the ads land on as part of the work.

Ads can be live within a week of onboarding, and you can see enquiries within days of launch. The first two to four weeks are a learning period where Facebook works out who responds, so we do not make big changes early. Costs usually settle and improve once there is enough data, and we report on cost per lead month by month rather than promising a date.

They are the same system. Meta is the company that owns Facebook and Instagram, and Facebook ads are bought through Meta Ads Manager. When people say Meta ads they usually mean Facebook and Instagram together. This page covers how we run Facebook campaigns for local businesses. Our Meta Ads management page covers running Facebook and Instagram together, including Reels and Stories.

Every ad link carries tracking tags, and every enquiry form records where the visitor came from, which ad they clicked and which page they landed on. Calls booked through our scheduling page carry the same tags. We also set up the Meta pixel and the Conversions API, which captures conversions that browser tracking misses after Apple's privacy changes. That means a lead in your inbox can be traced to a specific ad, not just to Facebook in general.

Yes. When the leads are cheap but never become customers, the campaign is usually optimised for form fills rather than the people who buy. We audit the tracking, forms and audiences, look at what the leads turned into, and rebuild around the ones worth having. Our Meta ads account recovery page explains the process.

No. We work month to month and you can pause or cancel with 30 days notice. Facebook campaigns do need a few months of data to show what they can do, and if you would rather commit to a fixed term we can usually offer a better rate for it. That is your choice, not a condition.